Shukla Pratipad is the name for the 1st Tithi (lunar day) of Shuklapaksha and the 1st day of whole lunar month. It's nature is Vriddhi Prada, which can be interpreted as "rise giver". It's good for following works: marriage; house, entering into a house; Pratishta (fame, honor); shaving; Samskaras like Seemantha, tonsure, Upanayana; peaceful & developmental works; farming; intoxicant & medicine making; oiling; bed; sitting items (Aassan), stone work, cutting of trees, sculpture, Alankar (ornament & decoration works). NB!
Some classical sources say that a person must consult astrologer before
doing something important from list of actions suitable for Vriddhi Prada Tithi. It's because of the fact that Shukla Pratipad goes right after Krishna Amavasya and because of that Vriddhi Prada works can be performed only during Krishna Pratipad Tithi.
According to the classical Muhurta Chintamani and Poorva Kalamrita Agni (Deity that rules fire, consciousness and Agni Mahabhutani (primary element of fire)) presides over Shukla Pratipad
and is good for all types of auspicious and religious ceremonies. Also
it's a great day for finding and using solutions. According to Varaha Mihira's Brihat Samhita Brahma (the first Deity of Hindu Triad (Brahma, Vishnu, Shiva) that is responsible for creation) rules Shukla Pratipad, thus everything that's related to creation, religious ceremonies and development is auspicious during this Tithi.
Being Nanda (that can be translated as "prosperity", "good", "happiness") and ruled by Shukra (Venus), the 1st Tithi of Shuklapaksha is
suitable for following works or actions: related to clothes; dance,
vocal music, festivals, art & sculpture, painting; farming, house,
clothes, Aalankar (ornament, decoration); enjoyments, Tantric Kāryas.
During the vedic month Bhadrapada Shukla Pratipad becomes Maasa Shoonya Tithi, which is considered inauspicious in succeeding in works started during this Tithi. Lagna (ascendant or rising sign) during Krishna Pratipad becomes Tithi Shoonya (Lagna which is ruined by Tithi) for times when it is Tula (Libra) or Makara (Capricorn). Uttara Ashadha Nakshatra also becomes Tithi Shoonya if it falls on Shukla Pratipad. It's considered that all auspicious works done during Tithi Shoonya periods will be destroyed.